Using an Advertising Agency for British Airways :: Business Management Studies

Promoters (BA, for example, the customer of an organization and offices for model media-purchasing just as publicizing specialist co-op audit their strategies for compensation for various reasons:  · Advertisers, for example, BA need to be certain they are getting an incentive for their cash †this implies as it were that BA needs to be certain that the administration that they need to advances gets most ideal administrations without the organization charging them over costly bills.  · Agencies and media purchasing administrations need to be beneficial so they stay reasonable †for an office their primary wellspring of salary is from giving notice benefits that business can buy. By taking a gander at the customers perspective and the offices there is a clear underline that sometimes these two above issues can prompt differences, yet this can be stayed away from through haggling before any work is completed by the offices like for instance arranging installments, administrations and so on. Focal points One of the fundamental points of interest of an office would be that some organization would execute and build up a whole limited time battle without any preparation to finish, the office does this through relating the customers (BA) needs with the advancement crusade of the administration of BA this empowers the customer to be guaranteed that its needs are met. An organization likewise takes a decent piece of creating and arranging media so that the customers (BA) special crusade of their administrations gets most extreme correspondence viability, this implies at the end of the day that an organization would give a valiant effort to advance the customers administration ad to get attention to BA’s target crowds.  · Once the media plan is set up, the promoter, for example, for this situation BA comprehends what they will be paying their office and the organization knows what it will get.  · Putting pressure on an organization to keep its expenses sensibly is the best technique for ensuring that the office loses control with the customers cash to promote.  · An organization offers to its customers inventiveness this implies better approaches for taking a gander at promoting this could help on the grounds that an organization like BA after such a significant number of long periods of promoting could free its publicizing request, this is the place promoting offices are a key donor since they offer ceaseless imagination.  · An office adds to an organization new and imaginative plans to help them to get their advancement battle a powerful edge to pull in clients.  · The benefits of utilizing and organization would be the sureness of getting data, for example, statistical surveying for BA’s administrations to push them to advantage from, this implies at the end of the day after the commitment of the

Romeo and Juliet summary Essays

Romeo and Juliet outline Essays Romeo and Juliet outline Paper Romeo and Juliet outline Paper For my English coursework, I have been contemplating the Shakespeare play Romeo and Juliet. Romeo and Juliet is a sentimental disaster. The plot narratives two star-crossed sweethearts, which have a place with two fighting families, the Capulet family and the Montague family. For the two to be upbeat they should beguile their families. This is finished with the assistance of Juliets house cleaner and Friar Lawrence. The sensational play closes appallingly as the couple pass on, together, in a dismal touch of destiny. The scene I have decided to sensationalize and coordinate, as in front of an audience seems to be, Act 1 Scene5. During this scene the two primary characters, Romeo and Juliet, meet at the Capulets covered ball. Romeo sees Juliet and is captivated, he at that point follows her. In the mean time Tybalt, a profoundly regarded, ground-breaking Capulet, finds that Romeo, a Montague, is at the gathering, Tis he the scalawag Romeo. Tybalt is advised not to seek after Romeo and let him be, by Sir Capulet It fits when such a miscreant is a visitor; I will not suffer him. Moving toward the finish of the scene Romeo discovers Juliet. He takes her behind a window ornament, and attempts to kiss her My lips, two becoming flushed pioneers, prepared remain to smooth that unpleasant touch with a delicate kiss, She gives in the wake of putting on a show, and the two kiss twice. Juliets house keeper at that point hinders and discloses to Juliet that her mom needs to converse with her Madam your mom aches for a word with you. Juliet goes, and Romeo leaves the gathering. Toward the finish of the scene Juliet asks her house cleaner what was Romeos name, She answers, His name is Romeo, and a Montague; The main child of your extraordinary foe. On that note the scene closes. In the scene paving the way to this, the Montagues were choosing whether or not to drop in on the Capulets party. We discover progressively about Romeos closest companion and partner Mercutio, this character assumes a huge job in this scene, and furthermore later in the play. Romeo at that point enters the gathering camouflaged in a cover. In the scene following on from mine, the gathering has finished and Romeo interferes into the forecourts of the Capulet Mansion. Romeo at that point goes to Juliets overhang. At that point the sentence that is most notable, O Romeo, Romeo! wherefore workmanship thou Romeo? Deny thy father and decline thy name; or, if thou shrink not, be nevertheless sworn my affection, and Ill never again be a Capulet. is announced. This is a case of incongruity, since Romeo is really concealed extremely close to the overhang from which she is talking. She at that point experiences him later in the scene Romeo and the two grasp impractically before about being gotten. During Act 1 Scene 5 we find some significant data about a portion of the fundamental characters, for example, Romeo, Juliet, Juliets Nurse and Tybalt. We discover that Romeo has solid emotions towards his recently discovered love Juliet, and he appears to be restless to seek after these sentiments. We additionally discover that Romeo is around nineteen years of age. He is likewise a Montague, and just child of his dad Sir Montague. Juliet is youthful yet is full grown, she is around thirteen years of age. She is a Capulet. Additionally she is the main girl of Sir Capulet. This demonstrates a trouble later in the story. Tybalt is the partner in crime of Sir Capulet. He is extremely ground-breaking and is by all accounts second in order to Sir Capulet. Juliets nurture is comprehension of Juliets recently discovered love. She is he one who strolls into the two would be darlings first grasp. She acknowledges that Romeo is a Montague, the foe of the family she works for, and doesnt blame him for it. She really goes about as a go between, later in the story. She is the person who conveys the news to Juliet, that Romeo is a Montague. In this scene I am attempting to draw out the affection and energy of the two characters. I need to show that despite the fact that the two families detest one another, Romeo and Juliet would put that behind them, as their affection is so solid. I need to call attention to that Romeo is captivated by Juliet and the crowd ought to know about this. O, she doth show the lights to consume splendid! It appears she hangs upon the cheek of night like a rich gem in an Ethiopes ear; magnificence unreasonably rich for use, for earth excessively dear! So shows a frigid pigeon trooping with crows, as there woman oer her colleagues appears. The measure done, Ill watch her place of stand, and, contacting hers, make favored my discourteous hand. Did my heart love till now? Renounce it, sight! For I neer saw genuine magnificence till this night. This is the thing that Romeo says when he first sees Juliet, and it is an extraordinary model that he is beguiled by her.

Drugs in Saudi Arabia Research Paper Example | Topics and Well Written Essays - 2250 words

Medications in Saudi Arabia - Research Paper Example Concerning this, medicate use is a genuine offense in Saudi Arabia; the punishment is passing. Medication dealers saw as liable are condemned to death. The Saudi Arabia government rates as one of the spots with the strictest guidelines on drugs on the planet. The realm has a zero-resistance, exacting enemy of medication arrangement that is started at all the vehicle passage frameworks into the nation with best in class innovation for location (US Department of State). The ruler records a portion of the professionally prescribed medicine as illicit, accordingly guests or travelers conveying such should have appropriate medicine papers from their primary care physicians. Curiously, a portion of the meds in the over-the-counter class fall under the controlled substances in the Saudi Arabia Kingdom. In the course of recent years, the realm has been underscoring its forbiddance of medications and substances viewed as against the Koran lessons through the production of more guidelines and approach to control drugs. The air terminals in the realm direct intensive traveler look, even the traveling travelers. Those found with controlled substances and medications are exposed to preliminaries under the Islamic laws (US Department of State, 2011). The presentation of capital punishment for sedate dealing offenses was in March 1987 under King Fahd. The Council of Senior Ulama (strict researchers liable for the understanding of Islamic laws) had introduced strict declaration (fatwa) No. 138 that contained the punishment proposition. The order was supporting for a capital punishment for people saw as liable of accepting or carrying â€Å"drugs† into the realm, with a similar punishment for recidivist circulation charges. The proclamation became law and produced results right away. As indicated by Amnesty International records, the primary execution occurred in July 1987, which saw the decapitation of Falin receptacle Kami al-Makati. Â

Decision support systems

Choice emotionally supportive networks Theoretical These days, Decision Support Systems has a noteworthy job in practically all everyday issues. These frameworks go further and utilize new innovations like information mining and information and information disclosure (KDD) to improve and encourage human dynamic. Above all else we give a few definitions about dynamic, models and procedures. A while later, we talk about information and information revelation and furthermore, Intelligent choice emotionally supportive networks. Finally, as an exact overview, we look at two changed societies in utilizing dynamic emotionally supportive networks. One of them utilizes choice emotionally supportive network in clinical condition to improve the dynamic and decrease critical blunders fundamentally; while different utilizations the conventional framework and depends on the human memory and experience as opposed to utilizing choice emotionally supportive networks. Watchwords: Decision Making, Decision Support, Knowledge and Data Discovery (KDD), Intelligent Decision Support Systems Presentation Data framework has a critical job in supporting dynamic, and in some exceptional situations like business, wellbeing and training, gets the compulsory part. Also, such frameworks go further and use information mining and information and information revelation (KDD) procedures to improve their capacities in supporting dynamic. One of the situations that need data frameworks support for settling on essential choices and have direct impact on human life is clinical and wellbeing condition. We are going to glance through the impact of choice emotionally supportive network in it. Dynamic Choices and models Dynamic is irrefutably a fundamental and essential piece of the human life. A choice issue may comprise of various littler choices between related together, and the aftereffects of numerous choices can be solidified together; or one choice can impact another ensuing one. This impact can be taken care of as the contribution to an ensuing choice, or as a decisional decision for the clients in figuring out which choice to make thusly. This greater choice, and its littler choices implanted inside, must be spoken to in a basic way for leaders to peruse, comprehend, and speak with. Every choice can be spoken to as a model, to speak to, portray and delineate the choice issue and its cooperation viable, regardless of whether it is essentially a deliberation construction, bits of knowledge to the choices as opposed to unimportant numbers genuine model occurrence, or executable PC program module. Every choice model can be a lasting displaying situation which can be recovered and included as a major aspect of a greater situation. On the other hand, it tends to be a brief demonstrating situation that is collected or pipelined inside a greater situation. Such model reconciliation medicines are dependent upon the carefulness of clients at the hour of settling on such choices. Despite the fact that every one of these choices may have an immediate or circuitous bearing on other resulting choices and can without much of a stretch impact the general choice and end, numerous dynamic procedures and frameworks treat these choices as autonomous and disconnected. This clouds th e clients from seeing and finding the genuine impacts and impact of the choice issue and its cooperation viable, regardless of whether they are interrelated as well as reliant. The component of reliance may not be found until the full picture can be seen and evaluated. Despite the fact that numerous choices do happen in a consecutive style, there are additionally numerous choices that happen in equal, advance after some time and merge to a finishing up choice, or in the end join or are entwined into a ultimate choice. Thusly, the dynamic procedure should nor be fixed nor foreordained in advance so the execution request can be made as required. Henceforth, demonstrating is a significant procedure in comprehension, catching, speaking to, and explaining these choice models particularly regarding their interrelatedness over various models and their cases over some undefined time frame. Besides such models ought to in a perfect world have the option to catch utilitarian, conduct, hierarchical, and enlightening points of view. Choice frameworks are proposed to help clients in settling on a choice. There are a few sorts of clients associated with utilizing choice frameworks and these clients progress as they grow more certainty: from unpracticed/na?ve leaders, to average chiefs/investigators, to experienced chiefs/modelers. Each sort of client has various needs and ought not be limited by the requirements of any choice framework that directs the means and strategies behind breaking down and taking care of a choice issue. A few clients may require more decisional as well as framework utilization direction while others may want to have insignificant direction. Some may wish the choice framework will deal with the whole dynamic procedure incorporating endorsing the request where each arrangement of information is mentioned just as the request in which every choice model is executed; while others may wish to intercede to a more prominent degree in planning the whole dynamic procedure and the execution request to suit, or to a lesser degree in indicating a specific arrangement technique. There are an assortment of reasons concerning why a human mediation is justified and required from the point of view of an accomplished client. In any case, it is fascinating to take note of that the sort of direction may adversy affect choice model determination and at last the choice result. It is irrational and unfeasible to anticipate that chiefs should work an alternate dynamic framework for every choice and to grasp the full impacts of the solidification and coordination from these choices. A dynamic procedure isn't really about focusing on the choice itself, however ought to underline the manners by which choices are made. Hence, clients ought to have the option to pick an advancing methodology and arrangement just as a wonderful methodology and arrangement, and not be constrained to just one methodology and arrangement that is customarily joined in choice frameworks. Because of the recurrence and multifaceted nature of interrelated choices, a few clients may review a current situation as contribution to another situation, or review a few existing situations for relative purposes. Choice frameworks should be worked in an adaptable manner with the goal that choice models and segments can be effortlessly amassed as well as incorporated together to make new situations and explicit situations can be manufactured and custom fitted to address the issues of specific client gatherings. In view of every one of these issues, the structure and design of a perfect choice framework ought to have autonomous parts that empower segments to be handily gathered and incorporated together to shape a choice situation. They should be adaptable enough to serves different sorts of clients and oblige different kinds of dynamic procedures. They ought to likewise be adequately flexible to deal with choice issues paying little mind to ideal models as well as spaces viable. G reat dynamic structures should in this way be set up for framework system and design to display demonstrating adaptability, part freedom, and flexibility in area or potentially worldview. To defeat the issues and satisfy the necessities examined above, we initially propose a combining choice investigation process, an optimizing?satisfying choice model, and a patterned demonstrating lifecycle. Standardizing dynamic procedures Choices can develop and combine into a finishing up choice after some time. This can happen inside reconsidering a choice issue, or assessing over various choice issues that are comparative. This iterative dynamic procedure is known as the combination procedure. As choices advance and refine after some time, leaders can focus on basic factors and dispose of insignificant ones so as to limit the extent of the choice issue. Such consideration centered strategy gives a chop down adaptation of the issue. A choice is in this way produced using these outstanding elements of the decreased issue. Such choice centered strategy gives a significant outcome from the given issue. Since there can be numerous choices inside a choice issue, a few cycles of consideration centered and choice centered techniques are applied while transitional choices inside the choice issue are made and combined. Such update and refinement happen independent of standards and spaces. This idea of applying the considerat ion centered and choice centered techniques inside an assembly dynamic procedure are portrayed in Figure 1. Figure 1. Merging choice examination, as in a 1D-CSP situation One-Dimensional Cutting Stock Problem (1D-CSP) was utilized for illustrative purposes so as to structure and actualize the proposed system and design. 1D-CSP is tied in with cutting portions of crude material into wanted sizes as indicated by client request widths. We regularly don't have boundless supplies of crude materials and would in this way need to plan and settle on which cutting examples are utilized. 1D-CSP is an asset the executives issue with a customary objective of limiting wastage. Other than wastage, there might be different destinations that must be thought of. For instance, limit machine arrangements through the changing of cutting blades, limit machine arrangements through lessening the quantity of cutting examples utilized, or limit the quantity of disturbance in the grouping of cutting examples utilized. Despite the fact that 1D-CSP is viewed as a straightforward issue in unadulterated scientific terms, it turns into a sensibly perplexing choice issue once one th inks about all this present reality imperatives and goals, and the interrelated choices required inside its dynamic procedure. The 1D-CSP can be utilized as a choice issue to delineate the uniting choice examination process, as portrayed in Figure 1. The principal choice is an example age heuristic that creates blends of cutting examples. This d

Maximization of Shareholder Wealth Assignment Example | Topics and Well Written Essays - 250 words

Augmentation of Shareholder Wealth - Assignment Example The moral standards then again are introduced by most messages on business morals to work autonomously and generally as opposed to the money related targets like expanding the estimation of normal stock. This is apparent in many enterprises where there exists a pressure between the moral and the money related beliefs. For example, Halbert and Ingulli (1990) feature the dissimilarity among morals and amplification of investor riches by the depiction of an investigation, which required around 2,000 MBA understudies. Starting as relative optimists, they revealed the craving of making quality merchandise and ventures, to have the option to serve the clients and simultaneously offer back to the nearby networks they had a place. By the graduation time, they were somewhat much arranged to amplifying the shareholders’ values. This dissimilarity is additionally seen as the contention of ways of thinking, which is there between any genuine treatment of morals and riches amplifying. Expansion of investor riches is techniques, which will guarantee most elevated potential returns. This may even include the procedures of laying off a portion of the organization’s workers to accomplis h this. A few exercises, which are useful for the general public, may bargain the procedure and might be disregarded in this procedure. The client and nature may likewise not be considered in this procedure that much since; the client may not be totally OK with the

From Dreariness to Chaos The Significant Role of Imagery in A Tale of Two Cities - Literature Essay Samples

Imagination is a key requirement when reading in order to interpret or â€Å"experience† significant settings and scenes that reflect specific moods throughout the story. An author’s use of adjectives through various senses helps the reader to do so. As demonstrated in the second book of â€Å"A Tale of Two Cities†, the author, Charles Dickens, describes specific scenes by stimulating multiple senses at which help the reader understand the setting and atmosphere. First, book the second begins with a very detailed description of Tellson’s Bank in order to help the reader experience the gloominess of the setting. Second, the twenty-first chapter provides a detailed description of the Storm of Bastille in order to help the reader feel the chaotic intensity of the event. To illustrate, imagery is provided during the explanation of Tellson’s Bank and the Storm of Bastille to assist the reader’s pre conceived visuals of these specific areas of the book. Therefore, Charles Dickens utilizes imagery in order to help the reader create a sensory image, in which helps the reader understand and â€Å"experience† a specific setting and atmosphere in the second book of â€Å"A Tale of Two Cities†. Generally speaking, chapter one is introduced with a detailed description of Tellson’s Bank through the senses, sight, hearing, touch and smell. For example, Tellson’s Bank is well known for their â€Å"old, dark, ugly, and discomforting† building, yet they are boastful of their inconvenient interior and are one of the most respected banks in all of England. As soon as an individual enters the bank, they struggle to â€Å"push† the â€Å"old, creaking† front door and elderly men behind â€Å"small† counters greet them as light â€Å"shines† though â€Å"dirty† windows. Money and financial documents have a â€Å"foul† odor as if they are â€Å"rotting†. The description in the book stimulates the senses as it uses various adjectives and adverbs such as, â€Å"bursting open [†¦] rattle in its throat [†¦] little counters [†¦] oldest of men [†¦] dingiest of windows† and â€Å"a musty odor as if they were fast decomposing into rags†. All at which are details that are associated with sight, hearing, touch, and smell that assist the brains vague interpretations of the scenery. Thus, making the reader â€Å"feel† as if they are witnessing the gloomy setting used to establish the overall gloomy mood of the chapter. Therefore, Charles Dickens utilizes specific senses when describing Tellson’s Bank to provide a sensory image of the scene for the reader to further â€Å"experience† the â€Å"darkness, oldness, and ugliness† of the setting. Moreover, chapter twenty-one provides a detailed description of the mob during the attack on Bastille through the senses, sight, hearing and touch. For instance, during the attack, the governor is â€Å"beaten† and â€Å"stabbed† to death by multiple people. Madame Defarge â€Å"beheads† the â€Å"lifeless† body with her knife while the â€Å"violent† crowd carries no pity. Several adverbs and adjectives in the book are used to describe the scene such as, â€Å"long-gathering rain of stabs and blows [†¦] hewed off his head [†¦] sea of black and threatening waters [†¦] destructive upheaving† and â€Å"voices of revenge†. The brain creates its own images of the scene, however, the adjective’s and adverb’s association with certain senses all at once, further develops their image. Thus, making reader â€Å"perceive† the chaotic event used to establish the intense environment at that point of the chapter. Therefore, a sensory image of the Storm of Bastille is provided through eloquent descriptions in order to help the reader â€Å"experience† the â€Å"destructive upheaving† of the scene. Charles Dickens describes specific scenes in book the second of â€Å"A Tale of Two Cities† by stimulating various senses at which help the reader â€Å"experience† the setting and mood of a scene. First, the gloomy setting of Tellson’s Bank is described in detail through sight, hearing, smell and touch in order to further develop the reader’s experience of the gloominess of the mood. Second, the chaotic scene of the Storm of Bastille is eloquently described through sight, hearing, and touch to develop the reader’s experience with the intense atmosphere. When reading a novel, it is always half the participation of the author and half the participation of the reader, as their imagination is a key component to a great story. The more descriptive the author is, the better they stimulate the reader’s senses, the better the reader’s experience and imagination of a scene is, and thus allows the reader to be more engaged in the story. In conc lusion, Charles Dickens skillfully utilizes imagery as a tool to develop the reader’s imagination in order to provide the experience of settings or scenes, and atmospheres throughout the second book of â€Å"A Tale of Two Cities†.

Social Stratification - Free Essay Example

Sample details Pages: 4 Words: 1163 Downloads: 4 Date added: 2017/09/15 Category Advertising Essay Did you like this example? Q1A. The question of the inevitability of social stratification is one of the fundamental bases of the theories of Kingsley Davis and Wilbert Moore. Davis and Moore (1945) argue that as long as there is division of labor in the society, and that there are variability in the roles with varying degrees of importance, stratification will occur. Don’t waste time! Our writers will create an original "Social Stratification" essay for you Create order There is a significant difference in the wages of CEO’s and a minimum wage earner because according to the theory, there is a functional necessity of providing different rewards for different positions in the society in accordance to an individual’s abilities. Because not everyone is qualified for specific positions or roles set by the society, there is a need to fill them by making sure that the right people are motivated enough to find ways by which they can fill these certain positions. The theory established by Davis and Moore shows that social stratification, aside from being inevitable, is highly functional in nature. Stratification is an instrument that the society utilizes to attract the right people for the right roles set by the society. The situation regarding the increasing wage gap between the CEO and the minimum wage earners can be explained by the functional needs to get the right people motivated to do to right job through stratification. Q1B. There is empirical evidence showing that women earn significantly less than men. Davis and Moore would probably look at this situation emphasizing that gender is a central aspect in the social stratification. It is functional in a sense that men are physically more competent than women, and therefore giving them more incentives to perform these positions would result to the improvement of productivity. Society has set different roles for different genders and usually, the roles that are assigned to women are those that would allow them in work inside the house taking care of children for instance. Though this may also be considered as a full time job, there is no monetary equivalence to this kind of occupation. In contrast to this, men are expected to earn the income for their family to continue subsistence. The main function of inequality is due to the very fact that not all roles in the society have the same extent of difficulty. Because there is a societal notion that the responsibility assigned to men and women are not the same, social stratification according to gender exists, hence the difference in wage rates. Q2A Melvin Tulmin made a response to the theory created by Davis and Moore. He claims that there are several loopholes that the functional theories of Davis and Moore were not able to address, such defining the term â€Å"functionally important†. The situation involving the wage gap between the CEO and the minimum wage earner can be explained by Tulmin’s criticism to the theories of the previous sociologists. For Tulmin, the system of social stratification does not function as the motivating force to attract the right people to the right positions but to force the acceptance of ideologies that govern the society. The increasing gap between the earnings of the CEO and the minimum wage earners can be explained by the fact that there is indeed an existing barrier between the two types of people mentioned above. This would lead the society to accept the ideology that the former is indeed superior as compared to the latter. Social stratification systems functions to maintain the status quo in the society. Because of the existing social stratification, a large segment of the society are not even given the opportunity to undergo the training so the selective function of social stratification systems as argued by Davis and Moore is defeated. Q2B In the points of criticism of Tulmin out against the functional theory of Davis and Moore, it was highlighted that systems of social stratification has the function to regulate the discovery of the full potential of talents available in the society. In this case, we can say that the women are not given enough opportunities as compared to their male counterparts because of the limited resources that are provided to them, which would lead the society to accept the ideology that women are certainly inferior to men. Social stratification systems serve as a tool to distribute positive self images of individual in the certain category concerned. The wage gap between male and female could be explained by Tulmin’s thesis that â€Å"Social stratification systems function to provide the elite with the political power necessary to procure acceptance and dominance of an ideology which rationalizes the status quo, whatever it may be, as logical, natural and morally right. (Tulmin, 1953) This means that there is a prevailing status quo that has to be preserved in order for the society to function according to preference of the dominant stratum, which in this case is the male. Q3A Karl Marx is one of the most influential political thinkers of the nineteenth century, who claimed that exploitation is an inherent characteristic of the capitalist system. If he were to look at the situation involving the CEO and the minimum wage earners, he would probably conclude that this phenomenon is brought about b y the capitalist society prevailing the United States. He would associate the CEO to the â€Å"bourgeoisie,† the class who own the means of production, while the minimum wage earners are the â€Å"proletariat† the group of individuals who sell their labor but do not possess the means of production. In a capitalist system, profit is earned by paying the workers less than the full value of their output. The identity of each social class is a function of their contribution to the means of production. In each social class, there exists an ideology and consciousness among the members of the society that is shaped by the material conditions and their relationship to the means of production. Using Karl Marx’s theory, we can conclude that this situation is an effect of the capitalist system. Q3B The difference in the wage earned by male and female represents a power relation between the genders favoring the former. Women are oppressed in the society due to the notion of private property which then leads to economic inequality, and ultimately social relations between the two genders. The capitalist system prevails in a patriarchal society. According to a socialist Azizah Al-Hibri, capitalism is an advanced form of patriarchy. Roberts, 1998) In this Marxist-Feminist point of view, we can conclude that the significant difference between the wages of men and women is a tool for the patriarchal society to stay in power, since social classes is ultimately defined by its material conditions. Gender inequality exists because it serves the interest of the capital or the ruling class. Reference List Rhonda F. Levine, ed. (1998) Social Class and Stratification: Classical Stat ements and Theoretical Debates. New York: Rowman and Littlefield Roberts, Carey. (1998) Karl Marx and the Gender Wage Gap. Retrieved June 21, 2008 from iFeminist. com. Available online at: